For a news portal, SEO isn’t a few pages optimised once and for all. The newsroom publishes dozens of stories a day, and each must be indexed quickly and appear in Google News, in the Discover feed on phones and in regular search. Portals that lose this race get less traffic even when they break the story first.
VADSTUDIO works with online publications in Moldova and builds the technical and editorial side of SEO so the newsroom can focus on journalism while the website brings readers.
Fast indexing
- A separate news sitemap updated with every publication.
- Article structured data: headline, author, publication and update dates.
- Good mobile speed so Google’s crawler moves through the site without delays.
- A clear structure of sections and article URLs.
Google Discover
For many portals, Discover brings more traffic than search. What matters here: large, high-quality images, honest headlines that don’t promise what the text lacks, authors with profiles and topics the audience is consistently interested in. We analyse which stories reach Discover and help the newsroom see the patterns.
Content that lives longer
- Topic pages that gather all stories about an important subject.
- Guides and explainers answering questions people search for months.
- A well-linked archive so older stories keep bringing traffic.
- Updating important stories instead of publishing duplicates.
Authors and trust
Google pays increasing attention to who writes about sensitive topics — politics, health, finance. Author pages, newsroom details, an editorial policy and transparent corrections build trust with both readers and the search engine.
Multilingual publishing
Many Moldovan publications have Romanian and Russian versions. We set up the links between versions correctly so each reaches its audience without conflicts or duplicates in the index.
What we measure
Traffic from search, Google News and Discover, indexing time, the most-viewed stories and rankings on key topics. Reports are written for the newsroom, not just for developers.
Site speed and hosting
On the day of a major event, a portal’s traffic can multiply within minutes. If the server can’t cope, readers leave for competitors and Google sees errors. We configure caching, a content delivery network and image optimisation so the site stays fast even at peak traffic. We also check Core Web Vitals on article pages, because they bring most of the visits from search and Discover, and test how the site behaves on budget phones and slow mobile connections.
Why VADSTUDIO
The agency’s founder spent 11 years as editor-in-chief of a regional news portal and knows newsroom work from the inside. The VADSTUDIO team handles the technical side, hosting and analytics.
Send a request or message us on WhatsApp — we will check your portal’s indexing for free and show you where traffic is being lost.
